Cheerful Frugality Finds A Niche

Posted by: MerchantShips on Monday, January 14th, 2008

Amy and I sometimes joke that we feel like one-woman factories, creating meals and gifts and decor with creativity alone.  Oh, and then documenting it all for our blogs!

Have you seen the size of the Frugal Blogroll lately?  Obviously, we're not the only ones. 

That's why I thought it would be fun to talk about finding a frugal niche, both online and in real life. 

When we identify ourselves as Frugal Hackers, we're already saying, "I'm frugal, and I'm not ashamed to admit it."  But interesting frugal blogs go beyond the obvious. 

Perhaps you have a frugal-topic-within-a-topic, like Cheap Healthy Good.  Maybe you're on a mission to spend $1500 on food for the entire year, as Six In The Country proposes.    

Is it your style that sets you apart?  Jenn at Frugal Upstate has compiled one of the most information-rich resources on the roll.  Home Ec-101 delivers money-saving tips with a decided smirk.  Money Saving Mom gets points for a constant stream of deals, de-coded for the rest of us. 

But what about in real life?  Have you developed a frugal specialty there, too?

My personal goal for last year was hospitality.  (A real life project that also made for some popular blogging.)  Now that I've mastered the basics, I can more easily offer hospitality without worrying that it will wreck my budget.  I know a few good casseroles, and I'm not afraid to give them.

I continue to find treasures at thrift stores and yard sales, because I'm good at spotting quality.  Wardeh at Such Treasures would rather buy 10-cent zippers and sew her own.

Identifying your frugal specialty can boost your confidence and your budget.  Start with what you enjoy and branch out from there.  I enjoy hospitality, but not cooking.  Yet, developing recipes for a group also improved my frugal family meals.

Not sure of your frugal strong points?  Ask your mom, your kids, and your readers--then give them more of what they like.

Here's your chance to promote your frugal specialty.  Do you make the cheapest cake around?  What does your frugal blog say about you?  Don't be shy!  I really want to know.

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21 Responses to “Cheerful Frugality Finds A Niche”

Amy Says:
January 14th, 2008 at 9:38 am

Great post, Meredith! I think the purpose of my blog has (and will always continue to be) that people can be frugal and still have all the great things in life. I hate feeling deprived and I wouldn’t want to encourage our readers to feel deprived. I try to come up with thrifty solutions for the finer things in life. Love a good cup of coffee? Me too! So I throw out tips for brewing and creating a fabulous coffee experience at home. That is an example of something we try to do.

I think you and I have similar goals. I appreciate the beautiful things in life and I want to buy quality items, but I just prefer to throw my money at a thrift store or make do with the things we already have, rather than running out to the mall to get the latest stuff.

Excellent idea and I look forward to reading everyone’s responses!

Kris Says:
January 14th, 2008 at 10:38 am

Thanks for the mention, Meredith! Great article, too. I’m especially interested in the $1500 a year challenge, and will start reading that blog regularly now. I totally bow to that person.

Amphritrite Says:
January 14th, 2008 at 11:06 am

Lessee… What makes mine special? Definitely the no-nonsense voice. When I write, I write from the standpoint that heck yeah, I made a mistake(or …four, y’know) and heck yeah, it’s time to dig out, but that doesn’t make me a bad person and I won’t be ashamed of wanting the world to learn from my mistakes.

What’s my niche? I fully embrace the concept of ‘nothing goes to waste’. Old sweater? New pillow. Shoes too small? Send them to a neighbor. Got a full roasting chicken? Enjoy the meat, then cook it until it’s broth. Got a gift card? Find a way to categorize it into your grocery budget. I spend a lot of time talking about groceries because that’s my biggest budget pitfall (and that of some of my readers, definitely!), and celebrate the small wins.

Why does it matter? In order for someone not to make a mistake, they need to be aware of the effects that their actions take. By broadcasting my life over the internet, they don’t have to get into the hot water I have; my readers can live a good life on less by learning what I’ve done wrong in mine.

My goal for this year is to get the creditors off my back by any means possible!

Sara Says:
January 14th, 2008 at 11:22 am

I like the post. My blog’s purpose is to help people live better, and spend their money better. I think my blog is unique because it is created by a husband and wife team. We do like to post Target & CVS & Supermarket deals, but our specialty is beyond that. I think some of our best posts have been about our budget & ways we’ve saved money. We husband works in the financing industry, so we are able to devote posts to that type of content as well. I think our specialty is providing a well rounded approach to the frugal life.

joanna Says:
January 14th, 2008 at 11:49 am

My goal in blogging about frugality is to make it a multi-faceted activity- yes, I try to figure out how I can use thrift store finds for a beautiful home or reduce my grocery budget, but I also want to understand my 401K and health insurance, make sure I have the best interest rate on my mortgage and that I’m buying an affordable house, and research savings options, so all that money I’m able to save from being frugal isn’t sitting under a rock, but it instead gaining interest! I think a budget brings together practical, day-to-day frugality and larger financial concepts, so I talk about budgets quite a bit. I also want to challenge readers to think about ethics and the way we spend money- what kind of values we’re ‘voting for’ with our pocketbooks. Most of all, I want to make people think.

Note: My blog is not solely frugality-centric- I cover other things I’m thinking about too. Most the frugal/finance posts can be found here.

Ivy Says:
January 14th, 2008 at 12:59 pm

Awesome post, Meredith! Finding your niche is probably one of the most important things a blogger can do- if for no other reason than it makes it easy to know what to write about!

Thanks for linking us!

Liz Says:
January 14th, 2008 at 2:24 pm

I think that my speciality is well… jack of all trades, master of none?

I can cook up a cheap delicious meal in a flash, but I have a large grocery budget in comparison to many frugal-ites because I shop for good quality ingredients and see it as an investment in our health.

We have bought almost nothing in the way of baby clothes for any of our children. We have been blessed to have friends who have passed clothes on to us and have learnt that we really don’t need to buy anything as people are generous where a baby is concerned!

I make my own cleaning products. I might start making my own beauty products – although I don’t really use any ATM!

We cut our electricity bill by over half for our most expensive quarter, even though the price of electricity has risen.

We have a really small petrol (gas) budget per week and stick to it.

We have two children and a baby, plus mum and dad, in a two bedroom unit (apartment) and we manage frugality without masses of storage space to stockpile or amass clothes in the next few sizes.

And I guess we do it all with an Australian flavour, since we’re in Australia…

Frogdancer Says:
January 14th, 2008 at 3:17 pm

I don’t know….
some frugal blogs are so serious that it takes all the fun out of frugality. I am running a household with 4 mostly teenage boys on one income, so frugality has always been a way of life. If they didn’t like to shovel food into themselves every five minutes then I’d be wealthy. I call my strategies “my frugality kick”, and I blog about how I stretch a dollar, sometimes seriously, but sometimes I muck around with it as well. (Nothing like a good rationalisation when you REALLY want something…)
I enjoy the challenge of getting more bang for my buck. That’s how I am able to take my four boys on (so far) 2 overseas holidays on just a teachers wage while paying a mortgage and all the other things that life with a large family entails. (And air travel from Australia to anywhere isn’t cheap. We’re very isolated. 6K just to get us all to set foot in Thailand last year… But think of all the money we saved on the pirated dvds.)
I love to balance on the tightrope and get us the most I can while spending the least I can. You can either whinge about it or have fun with it. I choose the latter.

MerchantShips Says:
January 14th, 2008 at 3:50 pm

“You can either whinge about it or have fun with it. I choose the latter.”

Don’t you love her sense of humor–and her niche?

I’m not saying that you have to write on one frugal focus alone, but it does help to have a few common threads running throughout the bulk of your posts.

For instance, mine would be making things beautiful on a budget (at Like Merchant Ships) and how to save money and like it (my cheerful frugality posts at Frugal Hacks).

If you don’t have a focus or common theme, it may be your style of writing that sets you apart—keeping it real, humor, devotional, listmaking.

Thanks to everyone for taking the time to introduce your blogs to us!

MerchantShips Says:
January 14th, 2008 at 3:52 pm

Not coincidentally, narrowing my blog focus to the themes that please my readers most has also helped me focus my own frugality at home.

I know I get the most bang for my buck when I work on making humble things look beautiful than I do when I spend a lot of time organizing coupons.

Early Retirement Extreme Says:
January 14th, 2008 at 5:21 pm

I think my niche specifically is in spending less of my income to have more to invest, in using frugality to get a bigger bang for the buck, and in using the investments to retire or gain financial independence much earlier than normal.

Mama Squirrel Says:
January 14th, 2008 at 7:15 pm

I posted my thoughts in the link above.

Sophia Says:
January 14th, 2008 at 11:04 pm

Good question! I’ve just started blogging, but before I started I thought long and hard about what I would write about. I think I have two somewhat unique perspectives on the frugal scene … my grocery budget and photography.

Before I ever read this post, I’ve been spending $125 or less on groceries every month for the last few years (comes out to $1500/year), and we eat quite well (two preschoolers, two adults). I noticed this intrigued several readers, so I’ve been posting my grocery shopping lists (in their entirety) every week. This keeps me accountable and helps others see how I do it, too.

Also, I share photography tips that I’ve learned over the last two years that can save a bundle in studio fees. I’ve been taking all our own portraits since I got my latest camera (refurbished) two years ago, and I like to pass along easy ways to improve pictures with just a little thought.

Of course, I post my wonderful thrift store finds and Walgreens/Rite Aid deals – who doesn’t like to broadcast their fabulous deals? :) But I do want to stay away from that being the bulk of my posting.

Part of my impetus for starting a blog was to keep myself accountable, so I’ve been having a theme for each day of the week – photography, a craft, book spotlight (one I’ve read recently), weekly menu & shopping list, and favorite recipes.

If I can help even a few people, I’ll have achieved my objectives!

Jora Says:
January 15th, 2008 at 11:17 am

If I had a frugal blog, it would focus on ‘TIME vs. benefit’ in frugal activities.

For example, if I love to sew, the time spent sewing is a benefit beyond the dollars-and-sense savings. If I hate to sew, then sewing would be a stressor — and not worth the savings.

There are lots of similar examples.

JJ Says:
January 15th, 2008 at 12:49 pm

I must admit, on my LJ site (the one linked to up above), I use it more as my diary, and I guess it pretty much shows that. On the one hand, I’ve done so much better keeping that up than I ever have using a hand written one though. And looking back at it, I can definitely tell I’m ADD (yes, medically diagnosed as an adult). BUT, that’s ok, since quite honestly, that’s also the real me. I try to leave my blogger (View From the Stove and I go by Lady Di on that) account as more of a cooking blog, but I find that I just post to LJ more often because I’ve gotten so used to posting there almost daily since it’s my diary. I’m trying to get better at it, both with focus and posting more often.

Stephanie @ Keeper of the Home Says:
January 15th, 2008 at 6:59 pm

Having a husband who is in marketing and sales, I have been constantly reminded these past 4-5 months that the most important thing beyond writing great content is to establish my niche! I think he’s right (and excellent post, Meredith)!

So what is my niche… since one of my major interests is nutrition and natural living, I try to focus a lot on teaching moms and homemakers how to take all of the theory and ideas out there and turn them into bite sized, achievable goals and next steps towards a healthier family.

And, I do it frugally, and attempt to show how that works for us, and how it can work for anyone. Nutrition and natural living can be daunting subjects, because of the cost of organic food, supplements, green (sustainable) products, etc. But because of my passion in this area, I have sought to find ways to make it work for us, and this seems to be a very popular topic, as moms learn more and more about what is (and isn’t) healthy.

This focus often translates into menu plans, healthy frugal recipes, grocery shopping and kitchen tips, discussions on natural household cleaners and beauty products, mixed in with some of the other day to day happenings in our home as I seek to be a godly wife, mom and homemaker. Thanks for the chance to share a bit more about my blog!

Abbi Says:
January 15th, 2008 at 7:33 pm

Thanks for the good post.
My blog is about more than frugality but one of the sayings that I really love is “Use it up, wear it out, make it do or do without.” I hate waste and am finding that following that saying is really much better for our budget and the enviroment.
I like to write about how I follow that saying as well as how to involve my whole family and all of us have fun doing it!! I enjoy frugality as a hobby as well as a way of life.
Abbi

Mrs. Style Says:
January 16th, 2008 at 12:17 am

The environment and sustainability are most important to us. The majority of people think that being “green” means paying out big bucks but we’ve found out it’s just the opposite. By cutting out big box purchases, items that come packaged in plastic and crap food that’s terrible for us, we’re saving big time!

Living beautifully and having the most fun we can are also incredibly important to us, second only to the environment. Since starting a blog on the subject I’ve been inspired to find even more ways to live beautifully and sustainably, all while saving money. Hence my tagline, “How To Be Awesome While Saving Money And The Enviornment!” =)

Cheerful Frugality & Information Overload? | Frugal Hacks Says:
August 25th, 2008 at 8:09 am

[...] I wrote about discovering your frugal blogging niche.  I’m wondering if we’ve reached frugal [...]

Cheerful Frugality & Information Overload? | Frugal Hacks Says:
August 25th, 2008 at 8:09 am

[...] I wrote about discovering your frugal blogging niche.  I’m wondering if we’ve reached frugal [...]

Right BrainThinker Says:
September 14th, 2008 at 8:06 am

Thank you Meredith. This is exactly my problem, I bounce around too much with everything I do. I sell handmade items online and at farmer’s markets and craft shows. As with my blog, my items seem unrelated to one and other and cluttered. I was just thinking about this today and then I found this post. Funny how things like that happen! I need focus and order in my life!

 

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